Judith van Vliet, a 2012 graduate of HKU, started her own label in 2014, producing high fashion collections and participating in various fashion events. She focuses on craftsmanship, local and sustainable fashion, and works freelance as a designer, illustrator, and stylist. Her notable projects include styling for Anneke van Giersbergen, illustrations for Chanel Academy Benelux, and designs for Prints van Oranje during Dutch Design Week.